You need a new job. You're searching for a flat. You want to compare insurance premiums. So you fill out a form — name, phone number, email. It takes thirty seconds. What you don't know is that those thirty seconds just set off a chain reaction that will follow you for years.
The Hidden Waiver
Buried inside the Terms & Conditions you weren't meant to read is a clause that rewrites your privacy rights. Indian platforms routinely include NDNC / DND waivers — legal language that means your Do-Not-Disturb registration is worthless the moment you signed up. You registered on DND to protect yourself. They quietly made you un-register — without ever telling you.
The Supply Chain of Spam
Your phone number is now inside a CRM. Then another. It gets forwarded to agents, sold to insurance companies, enriched by B2B data brokers, and re-sold to their clients. Every link in this chain calls you. The 4,168 crore spam calls that hit Indian phones in 2025 didn't appear from nowhere — they came from people like you clicking “Sign Up” on a real estate portal, a classifieds app, or a job site. The platforms profited. You got the calls.
In Their Own Words
“…agree to receive calls…notwithstanding NDNC registration.”
→ They made you waive your DND rights in the fine print.
“…finance partners may exchange and share your information with third parties for data enrichment and marketing.”
→ Your real-estate enquiry became a finance marketing lead — sold onward.
“…information submitted may be shared with insurers.”
→ Every quote you checked got your number into 20 insurer CRMs.
“…users may not opt-out of sharing information with partners for certain application flows.”
→ They contractually removed your right to say no.
The Legal Solution
The Digital Personal Data Protection Act 2023 changed this. Under Section 12, every Indian citizen now has the legal right to demand that companies erase their data — and companies face penalties of up to ₹250 crore for non-compliance.
DataMukt is the tool that exercises this right for you. We send legally binding erasure notices to every broker in the chain, track their compliance, and automatically re-remove your data the moment it reappears. You didn't agree to this chain. Now you can break it.